From organizers of

agile rock conference

Produced by

Scrum Ukraine

an organizational coaching company

 Day Europe


Large-Scale Scrum

real stories of deep organizational transformations

a case studies conference

15-17 JUNE 2020 | ONLINE

3pm - 7pm @ GMT+2, CET, Berlin

This conference takes upon a mission of bringing to you fresh, impressive and up-to-date case studies of Large-Scale Scrum (LeSS) adoptions by means of story-telling and rich knowledge exchange.

Conference Videos

Our Story-Tellers

Viktor Grgic

Certified LeSS Trainer from Hong Kong.


He is an Agile Coach, software developer and Certified LeSS trainer with 17 years of experience in delivering enterprise systems and Agile adoptions. He worked first 15 years in The Netherlands, and since 2013 in Hong Kong.

Opening Talk:
Should we give up on agility in large companies?


Are you having fun in your large product development group in even larger company?


Jurgen De Smet

Certified LeSS Trainer from Belgium

I am a Certified LeSS (Large-Scale Scrum) Trainer, Licensed Management 3.0 Trainer and ambassador at, the group spearheading the entrepreneurial environment in Belgium. Inside I am still skateboarding, picking up new moves, adapting to ever-changing environments and freestyling with the best, wherever fresh design concepts for improving the world of work are emerging and being perfected.

Case Study: From idea towards a LeSS kaikaku

Before, during and after an Agile adoption like LeSS, SAFe, Scrum at Scale, DAD or any kind of Lean transformation, large organizations often find that they need to de-scale and simplify organizational structures and processes.

Robert Briese

Certified LeSS Trainer from Germany

A change agent for 15+ years as consultant and coach working for over 30 companies, including DAX-listed global brands such as adidas, BMW, BP, Dr. Oetker, Henkel, Hilti, Hugo Boss, SAP, Volkswagen, and ZF. Successfully guided an adoption of Large-Scale Scrum for over 30 teams, including larger groups of over 400 employees, delivering a biweekly product increment consisting of hardware and software.

Case Study: Lessons learned from several LeSS Huge adoptions.


True Business Agility necessitates a cultural shift. The journey to Business Agility requires a deep understanding of lean and agile thinking tools as well as efficient organizational redesign.


Wolfgang Steffens

Certified LeSS Trainer from Finland

Wolfgang is a passionate Lean & Agile Coach, Trainer, Scrum Master, Knowledge Seeker, and Systems Thinker with a high level of energy. He has worked 20 years for Nokia/Nokia Siemens Networks. He has 10 years of practical experience as a Lean and Agile coach in large-scale lean and agile adoptions. He has also been leading the Program Management Development function on business unit level for four years and was a development manager in program management on company level for four years.

Case Study: Attempted LeSS Huge adoption at a German insurance company.

Achieving adaptability requires the impossible - redesign of the organisation.

Evgeniy Labunskiy

LeSS Practitioner from Ukraine

Evgeniy has over 10 years of experience within IT industry (outsourcing and in-house development), 8 years in Agile Environment. Worked with customers from US, EU and Asia markets, successfully delivered over 30 different projects. For the last years he's been focusing on large Agile transformations for IT and non-IT companies.

Case Study: Break the silos - Drive the impact. Transformational story of PandaDoc.


It is much harder to simplify than to add stuff like new roles, responsibilities, procceses to an organization. That explains why companies tend to grow and get fatter instead of getting leaner.

Karel Smutný

LeSS Practitioner and Professional Scrum Trainer from Czech Republic

Karel is a LeSS practitioner, Scrum trainer and a passionate programmer. More than 10 years he helps companies with their Scrum/LeSS adoptions, working on all management, team and technical levels. Karel is a founder and organizer of Prague Scrum Beer, the biggest Czech Scrum meetup group.

Case Study: FrameworkLeSS Agile Adoption in Insurance NN CZ

LeSS adoption magic formula: team responsibility boundary = product boundary

Alexey Krivitsky

Conference producer and facilitator.
LeSS Practitioner and Certified Scrum Trainer from Germany

Alexey is probably the first Scrum master of Ukraine working in Scrum from 2005. From 2008 he is an independent agile coach and a trainer, again, probably the first in the country back then.


Alexey is big fan of LeSS because LeSS is just Scrum done right.

Talk: "Learn to Learn with Multi-Team Product Backlog Refinement."

Screenshot 2020-02-13 at 12.34.23.png

It is relatively easy to make things more complex. And so much much harder to simplify. That's why it is so inspiring to descale.


Gene Gendel

LeSS Practitioner and Certified LeSS Trainer from the USA

Gene Gendel is Agile Coach, Trainer and Organizational Design Agent and one of very few (around 100) Scrum Alliance Certified Agile (Enterprise & Team) Coaches (CAC: CEC/CTC). He is one of a few dozen of Certified LeSS Trainers and only one of the few that reside in the USA.  

Gene's focus is on helping organizations and teams with improving system design and organizational structure and overall efficiency.  Gene engages at all organizational levels: senior leadership, mid-level management, teams and individuals.  To be effective as a coach, Gene uses various coaching tools and techniques, based on circumstances, while also leveraging elements of training and mentoring, to supplement his coaching. Gene have successfully served small, mid-size and large companies. He has traveled to various parts of the world, while delivering agile training and coaching for his clients and employers.


Gene is an active member of local agile community (NYC), where he is known as a big proponent of community-wide, cost effective agile education. He delivers such education “to crowds” via personal presentations, organizing open-space agile collaboration workshops and retreats, group meetings and other community activities. Gene strongly emphasizes the importance and abide to ‘ethics of agile coaching’.

BIG consultancy + BIG "agile" framework + BIG "agile tooling" solution = Unnecessary Triple Taxation (on a company). Avoid This.

Case Study: Steps Towards a LeSS Adoption in a Large Investment Bank

Michael James (MJ)

LeSS Practitioner and Certified Scrum Trainer from the USA

Michael James, Seattle's Scrum expert (who travels too much) was selected as a Scrum Trainer in 2006 by Scrum's original proponent, Ken Schwaber.  


MJ has created the world's most popular online learning resource for Scrum - and the most successful illustrated distillation of Scrum's definition "Scrum Reference Card". He has also crafted the most quoted scope declarations of the Scrum Master role "Scrum Master Checklist", referenced in books by at least four other Agile authors.


Michael is a software process mentor, team coach, and Scrum Trainer with skills in Product Ownership (business), Scrum Mastery (facilitation), and the development team engineering practices (TDD, refactoring, continuous integration, pair programming) that allow Scrum to work.


Michael has been involved with LeSS (Large Scale Scrum) longer than anyone else on the West Coast. He is a recovering "software architect" with programming experience back to the late 1970s, and including control systems for aircraft and spacecraft -- some of the most deterministic, high-quality systems ever built. If you have been an airline passenger, you have probably already used Michael's software. Michael's automated test experience predates the "eXtreme Programming" movement.


Session: More With LeSS: Agility Comes More From Removing Stuff Than Adding Stuff.


Elad Sofer

Certified LeSS Trainer from Israel

Elad is first and foremost a SW engineer, More than a decade ago he was infected with the agile virus and has not been able to “shake the disease” ever since.


He is now traveling across the IT industry with a mission to infect other people.


He is now helping software projects, teams and organizations, varying from small to big, from lightweight startups to create a better future for them and their customers.

Session: Three steps to transform from a waterfall to an Agile org - a security company story.


Denis Salnikov

LeSS Practitioner from Germany

Denis Salnikov is a certified Scrum Master & Agile Consultant with over 6 years of hands-on experience with Scrum, Kanban and LeSS. Denis has taken an active part in multiple agile transitions in 5 countries, working with dev teams and management, helping to introduce and foster an Agile Mindset, self-organization and Product development practices. His experience also includes active participation in two LeSS (Large-Scale Scrum) framework adoptions.

In addition to his professional activity, Denis participates in various knowledge-sharing initiatives. Besides spreading the word on agile in his Medium blog, speaking at conferences and podcasts, he is also the founder of Agile Kuban (Krasnodar, Russia) community.


Session: Story of a failed LeSS adoption in the leading European FinTech startup.


Our Agenda

JUNE 15-17, 2020

Conference times:


3pm   - 7pm  @ GMT+2
3pm   - 7pm  @ Berlin

4pm   - 8pm  @ Kyiv

10am - 14pm @ New York

7am   - 11am @ San Francisco

Day 1 - 15.June

15.June, 3pm GMT+2


Opening Talk by Viktor Grgic:
Should we give up on agility in large companies?

An anthropologist David Graeber brought us the world of flunkies, goons, duct tapers, box tickers, and taskmasters in his book "Bullshit Jobs: A Theory".


The book begs the question which jobs are one of these types, how to know this and how does it relate to LeSS adoptions.


Also, when is a job of coach / SM a bullshit one.

15.June, 4pm GMT+2


Session by Michael James:
More With LeSS: Agility Comes More From Removing Stuff Than Adding Stuff.

Details to be defined.

15.June, 5pm GMT+2


Case Study by Evgeniy Labunskiy:
Break the silos - Drive the impact. Transformational story of PandaDoc.

Product development companies, especially when shifting from introduction to growth stage, experience multiple challenges: lack of focus, a lot of started but not finished features, teams build around product parts but not value streams. In such situation is extremely high to be focus on customers centric value.


During the talk we will cover the LeSS Huge transformation journey of PandaDoc, one of the most known product company in Belarus, from its unit structure to feature team development model.

15.June, 6pm GMT+2


Case Study by Denis Salnikov: Story of a failed LeSS adoption in the leading European FinTech startup.


The goal of building a best-in-class financial API platform brought together three offices in two European countries. Over 30 people united around this ambitious task and chose the LeSS (Large-Scale Scrum) framework to support their effort. But something went wrong. In the report, Denis will reflect on his experience of leading a failed LeSS adoption and share key findings he carried out of this failure. You will not hear the story of the “ideal LeSS”, but be sure it will be interesting!

Day 2 - 16.June

16.June, 3pm GMT+2

Screenshot 2020-02-13 at 12.34.23.png

Talk by Alexey Krivitsky:
Learn to Learn with Multi-Team Product Backlog Refinement.

In this talk I will share my ideas and experiments that I've run with my clients on how to convert a traditional "jirafied" PBR meeting to an interactive learning environment that fits the LeSS paradigm of building learning organizations.

16.June, 4pm GMT+2


Session by Elad Sofer​: Three steps to transform from a waterfall to an Agile org - a security company story.

A long long time ago, in a Galaxy far far away... before the LeSS framework existed as a clearly define framework, a few chosen Agile coaches were trying to restore agility to the galaxy by introducing organization to the concepts that were later named as the LeSS framework.


This is a story about one Agile coach trying to help a product group in a security company to improve their business success by optimizing the whole rather than parts, by eliminating silos and getting rid of the fore waterfall forces of the dark side

16.June, 5pm GMT+2


Case Study by Robert Briese: Lessons learned from several LeSS Huge adoptions.

For the product group, establish the complete LeSS structure “at the start”; this is vital for a LeSS adoption.


This is an important LeSS rule and I will use my personal story to elaborate what happens when you don’t put the organisational design in place as suggested by LeSS from the start. I will discuss how we approached an adoption in a context where some major organisational constrained prevented to adopt LeSS as recommended and the consequences from our approach.


I’m going to reflect on the critical aspects that we noticed to have a massive impact for enabling a cultural shift that is required for true agility. And I will compare the learnings from a slow growing organisation (adopting LeSS) to a fast growing organisation (adopting LeSS huge), and present parallels and differences.

16.June, 6pm GMT+2

Panel Discussion with Speakers

Discussing LeSS ideas and answering questions from the audience,

Screenshot 2020-02-13 at 12.34.23.png

Day 3 - 17.June

17.June, 3pm GMT+2


Case Study by Jurgen De Smet:
From idea towards a LeSS kaikaku


We are proud to spread the experience going from traditional team structures to simple, flat, feature team structures at three different organizations.


Two of the organizations engaged in an initial kaikaku event towards LeSS structures that happened in january 2019, the other in january 2020 - a LeSS Flip-Forward organizational turn around. Not a small change! Before the event people were working in old structures, after the event they are working in LeSS structures. All had different, multi-month journeys towards the event, all had different focus points after the event. Having a kaikaku complete organizational turn-around at two organizations in the same month, same year, makes it interesting to explore and compare. Taking into account that for all it is still work in progress and growth is happening. There is no "one way fits all".


Be prepared to be surprised!

17.June, 4pm GMT+2

Case Study by Karel Smutný, Petr Kopřiva and Martin Fišer: FrameworkLeSS Agile Adoption in insurance NN CZ


The case study will be presented by Karel and two representatives of the client: Petr Kopřiva, the Head of Strategy Execution Office and Product Owner of the Product Group from the case study, and Martin Fišer, an internal agile coach. 

We will present a story of a fully cross-functional LeSS Product Group, gradually increasing its area of responsibility from building and launching an insurance policy digital distribution tool for brokers, to managing and executing the whole change agenda of an internal distribution network (including designing career paths, training programs, remuneration and commission schemes and building CRM).


Successes of the group lead to a further gradual, organic, frameworkless agile adoption. The company is being reorganized around strategic pillars, projects and budgets replaced by a living Company Wall of all change activities, bi-weekly reviewed and collaboratively reprioritized by POs together with the Board.


Thanks to an increasingly collaborative culture, NN CZ was the first insurance in Czechia adapting their sales process to legally allow remote sales of an insurance policy during COVID-19 quarantine.

17.June, 5pm GMT+2


Case Study by Wolfgang Steffens: 
Attempted LeSS Huge adoption at a German insurance company.


This case study describes the change in a department in a big German insurance company from their initial Scrum adoption towards a LeSS Huge adoption. The case study begins with the description of the the initial multi-Scrum team adoption and focuses then on the following LeSS Huge Adoption.


The case study contains the formation of the new organization though a self-designing team workshop, the definition of the Product and its Requirement Areas, the creation of the Product Backlog, and a descriptions of various LeSS events. The case study concludes with a collection of the positive outcomes, the dysfunctional elements, as well as a brief snapshot two years later.

17.June, 6pm GMT+2


Case Study by Gene Gendel:
Steps Towards a LeSS Adoption in a Large Investment Bank

This case-study describe a Large-Scale Scrum (LeSS) adoption journey  of a large US investment bank. You will learn how a company with 5+ reporting layers of management between the overall CIO and real hands-on developers, multiple layers of “translators” and “delegates”, such as BAs, PMO, and various engagement managers, in between the real hands-on users of software and the real developers was able to use the momentum, apply systems thinking and other LeSS principles to make a deep org change.

You will learn from proven case-studies and first-hand stories of deep Agile transformations


Our Sponsors


We are supported and sponsored by the LeSS Company.

Contact us for sponsoring and marketing opportunities at,
via +49(0)152-57400441 and +380 93 497-4661.